Yesterday, I got you interested in Pinterest by sharing that over 320 million people are active on the platform every day.
While Facebook boasts 4.5 billion, 320 million is nothing to scoff at and I think you may find your DREAM customers on Pinterest.
Today, let’s chat about the second reason why you should stop sleeping on Pinterest which is that Pinterest users have the highest income of all social media platforms.
This is so important to understand when deciding whether or not to get on the platform.
Pinterest’s users’ pockets run DEEP.
And the interesting thing about Pinterest is that it’s easy to click and purchase and has been from it’s inception.
Pinterest BEEN had shopping on the platform.
This means potential customers have been buying on Pinterest for years.
Pinterest BEEN gave users the ability to click and be taken to your blog, ecommerce shop, or landing page to book your services.
This means YOU could have been selling on Pinterest for years.
People don’t even have to follow you to see and interact with your content on Pinterest.
So the fact that these users have more money to spend, that’s a YES from me!
Want more insight into the data on all social media/networking platforms? Read this article by Sprout Social: https://sproutsocial.com/insights/new-social-media-demographics/
Looking at this data, I personally feel like you’re doing a disservice to your brand and business by not taking Pinterest seriously. We’re going to discuss more about the different industries that can use Pinterest effectively ( spoiler alert allovum can use Pinterest) but the most important thing to realize is that Pinterest isn’t even a social media platform. It’s a search engine and over 320 million people are actively searching for content, products and services like yours every day so doesn’t it just make sense to GET ON IT???
Yeah I thought so.
See you in the next episode!